We have an amazing opportunity to deliver financial services in a new, engaging way. We know that our clients love to chat, and that chat apps are a key platform for people to socialize, do business, access news and services. In addition, the medium allows for detailed data collection and rapid learning, as user consumption and learning can be monitored in real time. The opportunity for quick deployment, rapid learning and iteration is immense.

It’s jumpstarting a virtuous cycle in which businesses which engage in digital financial education are rewarded with better access to financial services.